23A – Your Venture’s Unfair Advantage
1. Avid user of midtown and work at midtown.
my experience with what the bars need is extensive.
rare because i have ties with owners and management because of being employed there.
inimitable because not that many people have ties with owners of mid
non-substitutable.
2. simple app
valuable because the app is not that extensive or costly to make and run but provide alot of service to customers.
rare many apps can require a lot of capital for programming/running the app.
inimitable hard to copy an app the is so simple yet so useful
non-substitutable.
3.live feed video
valuable because no other app ive heard of like my idea has real time video of lines for accurate estimates.
rare no other apps have it
inimitable hard to copy because i have ties with the owners.
non-substitutable.
4.social network
valuable because i know a lot of people that would use the app and want to promote it.
rare not everyone has the social network i do when it comes to users of midtown
inimitable because not a lot of people have a large social network.
non-substitutable besides being almost the same as human capital.
5. Technology
valuable the tech we have today makes creating a service like mine extremely easy.
rare because an app that creates more business with little cost is hard to come by.
inimitable hard to copy same from ties with midtown to make is possible
non-substituable.
6. Monopoly on location
valuable my ties with being employed at mid and knowing the owners would allow only my app to be used at their bars.
rare not everyone has those ties.
inimitable cant copy because of ties.
non-substituable.
7. social connection
valuable app brings people together
rare usually being on your phone using an app disconnects you with people
inimitable
non-substituable.
8.my interest
valuable ive wanted an app like this to exist ever since i was a freshman
rare no app exists in gainesville that has everything you possible need to be a efficient information source
inimitable monopoly on location would only let my app exist their.
non-substituable
9. Profitable
valuable the app would create more business for the bars and intern make more customers to the app
rare not many apps can have a profitable relationship with other businesses coexisting.
inimitable ties with mid make only my app possible
non-substituable besides ties with midtown being the same.
10. rewarding
valuable customers get stuff by using the app such as promotional bar tabs
rare free apps the get you real life rewards are rare
inimitable not all apps can be free with giving rewards
non-substituable.
i think being employed at these bars and having ties with ownership and management is the top resource i have and makes the app possible.
These factors are all very good when thinking about a company. I think the simplicity of the app is actually a very good aspect because a lot of people like it when they can just start up the app and it does what they want without any additional steps. I do think, however, that because you already have ties that it is your most valuable resource.
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