27A – Reading Reflection No. 3
1. The Art of Social Media by Kawasaki is basically a strategy guide to building your social media profile for your business venture. It shows you the tips and tricks you need to follow to build your presence and gives exact insight on how to make the perfect post. As well as guiding you to building a perfect profile on popular social media outlets such as Facebook, Instagram, Twitter, it shares just how important having a good social profile can be.
2.I think the book really connects with the class at least for me because my venture was a social app. In order to launch my app and have it be successful it would take severe social media marketing to gain users of the service.
3. For my designed exercise i would have students create a social media post to pitch their desired venture they chose at the beginning of the course and use the tips and tricks from the book to see how could get the most likes on it.
4.What surprised me the most is how much success could come from marketing and promoting on something a simple as Instagram. its crazy to think that marketing could go from billboards and tv ads to seeing an ad while you are trying to see your best friends latest update.
I haven’t read this book, but it sounds interesting and insightful. Social media presence is becoming more important in today’s world, so I’m sure this book contained a lot of applicable knowledge. I agree with you, it is crazy to watch this major shift in advertising. It’s also crazy that advertisements are affected by what you search on your phone.
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