13A – Reading Reflection No. 1

1. What surprised me the most about Ray Kroc in his Grinding It Out autobiography is that it wasn't until he was at the age of 52 before his career and success really took off. Most people are winding down and thinking of retirement in the next 10-15 years at this age, really shows his motivation and tenaciousness.  In the text Harvard calls him equivalent to Henry Ford which being a huge admirer of both Harvard and Ford i admirer that Kroc got that name for himself by one of the most prestigious schools in the whole world. I least admirer Krocs salesman choice in starting his first business in selling disposable cups because i'm a huge proponent in not littering and anything disposable means more trash and environmental harm. Kroc spent 52 years of adversity working 16 hours a day and not having the success he aspired to gain.

2. Krocs exhibited competencies in creating the biggest and most profitable market in the fast food game and has gone done in history as one of the best entrepreneurs world. Still today McDonalds still holds the title in the game as the best and i think that its amazing that Krocs work still strives today.

3.When the text refers to Krocs battle with his paper cup company and multimixer company over contracts and right to income confused me some because i didnt know how it was possible a company could claim 60 percent of Krocs income just because he had a older contract with them.

4. I would ask Kroc why he choose to continue to struggle in the salesman game for so many years instead of turning to another line of work. Id also ask him how it felt to turn basically a small little burger shop into something America knows as a staple to them.

5. I believe that Krocs opinion of hard work is striving to succeed no matter how hard it is, how long it takes, or what failures a person might have to go through to come out on top.

14A – Halfway Reflection

1. With having to work 25-30 hours a week and not getting off work till 12:00pm on most fridays I have used planning around my work schedule to keep up with the class. By figuring out exactly  what days i need to do upcoming assignments solely based on what days i work and dont work it was been pretty easy to stay on top.

2. At the beginning of the class i thought i was going to have to withdraw due to taking 16 credit hours i thought this class along with my other classes was gonna be too much. After completing a few assignments i found my tenacious attitude and knew i could push through.

3. make sure you plan out when you are gonna do assignments at the beginning of the week cause theres no going back if you miss one. The syllabus makes it seem like there is a lot of work you have to do but its not that bad. If you stay on top of the work can be an easy A.

 

12A – Figuring Out Buyer Behavior No. 1

Psychographic on lifestyles relates to my segments needs. My app is based off the users lifestyle and that lifestyle has to include going out to have a need for my app. When interviewing my 3 drinking buddies that like to go out as much as i do they all have the same unmet need of not wanting to wait in lines at mid and never knowing when there is cover and when there isn't. While interviewing them i found out that their needs existed everytime they went out due to going out on popular days. To combat this need and gain information on what time to go out and how long the wait would be they solely relied on word of mouth and hitting up friends that were already out. From this information i found that there is such a high need in my segment for an app like mine because simply relying on word of mouth like my interviewees do does not work well and causes them to still wait in lines from the word of mouth not being updated quickly enough.

11A – Idea Napkin No. 1

1. You- My experience goes hand in hand with my product/service. Going out is one of my favorite things to do and i usually participate in going to the bars  2-3 times a week. My app would benefit me as well as anyone that goes to midtown. I hate waiting in lines and so does most of everyone else so an app like mine would help me out.

2. What are you offering to customers? My app would provide live video feed of the lines at JJs and Fats with approximate wait times and exact cover price. The app would also show what friends are in what bars and show what drink specials are available on each night.

3.  Who are you offering it to? The consumers of my app would be specifically students that go to midtown in general, but mostly students that go to jjs and fats. The bar owners and staff would also be in the picture because i would need support from them to make the app work.

4.Why do they care? Students would buy this app because the lines at JJs and Fats are almost always insane and the avid goers of said bars are addicted to going out so anything that gives them an extra edge to get out earlier is worth the few bucks on the app store

5. What are your core competencies? there are apps that have some of the features my app does like fomo and 21, but no app has live video feed in gainesville and is what separates it from the rest because will live feed you can see an accurate depiction of how long the line is gonna take instead of just an inaccurate estimate like fomo does  

https://youtu.be/il-hQUHq9hQ

Testing the Hypothesis part 2 jacob baum


Interviews

Adam Egan 
Do you go out to midtown bars on nights that it is busy?
-No i try to only go out on nights there are no lines so that i don't waste my night standing in an hour long line
From the bars you go to at midtown do you know which days there is cover and what days are what drink specials?
-I only really go to salty dog so there's never a cover and i know all the drink specials by heart.
If you could see what friends are going to what bars on any given night would that entice you to go to different bars or go out on nights that your friends are out?
-I would definitely be attracted to go out or not if i knew exactly who was in my favorite bar at any given time at my favorite bar salty dog.

Collin Smith
Do you go out to midtown bars on nights that it is busy?
-no i dont drink anymore so i never go out to midtown
when you did go out did you always know when there was cover or what nights had good drink specials?
-no i never knew when there was cover so i usually had to get money out of the atm when there was and i never knew when drink specials were or not.
when you went out would you like to know who is what bars?
-never really cared because i would go out with a group of my friends everytime

Ryan Gamera
Do you like to go out when midtown is the busiest?
-I only like to go out on the busiest nights cause its the most fun
Do you always know what drink specials there are and if there is cover?
-yes theres always cover on the nights i go out unless i get there early and yes in know the specials $5 triples
if you could know who is in your favorite bars would you like to know?
Yes if i could see whos in the bar im going to before i go out would be awesome

Dylan Gliskman
Do you like to go out when midtown is busy or dead?
-definitely busy
Do you always know if theres cover and what drink specials there are?
I usually know what days have cover or not but sometimes it changes so always keep cash handy
would you like to be able to know whos in which bar?
yes that would help me decide if i wanna go to jjs or fats on any given night.

Kate murray 
Do you like going out on busy nights?
-yes ladies night and fridays only
do you know when theres cover or not?
-no so i always keep $5 on me
would you like to be able to know what friends are in which bars?
yes that would be awesome to know what friends are out

Inside the boundary	Outside the boundary
Who is In -everyone that goes out to midtown	Who is Not -students that dont drink or go to midtown or
What the Need Is -students wanting to see if there is cover, lines, drink specials, and what friends are out	students that know what days have cover and drink specials and only go out when theres no lines What the Need Is Not - students that still go to midtown and dont want or need that information
Why the Need Exists - poor info on line times, covers, and whos out	Alternative Explanations - students that dont care about this info needs might not go out at all or barley go out so this info is not necessary

8A The Second-Most Important Part of Entrepreneurship

The opportunity relating to the problem of UF students not being able to get enough updated information regarding wait times, number of students in bars, which friends are in bars, cover prices, and drink specials. My idea to solve these problems would be both a product and a service that is sponsored by pertaining bars at midtown to update students on all the information that one might want to have before he/she goes out. I would use either a 3rd party app or social media platform with live feed from sponsored  bars of lines and inside the bars, as well as updated number of how many students are inside and in line with approximate wait times and updated cover prices and drink specials.  The updated information would be supplied by sponsored bars from bouncers counting students entering like they already do as well as management providing info on drink specials and covers. The app would update supplied info and would let members post their location and where they are going out to so you can see what friends are out. I know app like this do exists but, this one would include all the info that you would ever need and be updated efficiently with camera feeds which i know doesnt exists in gainesville. 

7a You Have An Opportunity, Now What?

Part 1: The opportunity - Midtown bars are overwhelmed with extensive line wait times and lack of information about how many students and who is in specific bars as well as little to no information on cover prices and drink specials.

Part 2 : 

Who- UF students that enjoy Midtown bars.

What- students have little information on wait times, cover, specials, and who is in which bars at midtown.

Why- there is little updated information on the Whats described above produced by the bars themselves or 3rd party apps.

Part 3:

The who for this specific need only pertains to UF students who go to midtown, but in bars around america this problem exists.

The boundaries of the what is that not everyday these problems exists and not all bars at midtown share all of the same whats.

Boundaries to the who is that not everyone that goes to midtown sees all the described whats as an issue resulting in them not using the information that should be available.

Part 4:

Alex Indar : -is a student that attends midtown bars

-has issues with wait times most times he goes out and experiences problems with knowing if there is cover or not.

-would use information about wait times, cover, specials, and who is in bars if said information is provided.

Scott Burgess : - is a student that attends mid 

-has issues with wait times sometimes but usually goes out before the crowd gets there.

-would like information on just cover prices because he never has cash on him

Nick Stelacone: - is not a student that attends midtown, but attends downtown bars

- has issues with not knowing what friends are at what bars he attends

-would like to see which bars his friends are at

James mullin: - student that attends only midtown

- attends bars at mid that rarely ever have wait times and always update their specials and cover prices on social media

- would not need any more information if provided.

Jackson Cole : -does not attend any bars

-doesnt experience any related problems specified 

- would not need any information on midtown bars if a feed was updated.

Part 5: 

From the interviews i found that the need to solve the problems that i described only pertains to certain bars at midtown and that some of the same problems described appear not only at midtown, but all night life for UF students including a lot of downtown bars and clubs.