24A – Venture Concept No. 1

The app idea i created spawns from a great opportunity to market and turn the app into a thriving entrepreneurship venture. The under-met needs are an informational source for the bars of midtown. The unmet needs are information on current updated information on drink prices, drink specials, cover pricing, special event dates, and real time video footage of lines along with line estimates.

Who is needing these unmet needs are the students of the University of Florida and students of Santa Fe college that indulge in midtown bar activitys through out the year and would like information from the bars before they go out. These unmet needs have came about from the lack of good bars at UF causing Fat Daddys, Rowdys, and JJs Tavern to become overcrowded and packed to the point line wait times can be up to an hour long on busy nights. Since the end of Cantina 101 RIP this unmet need has existed and students have relied on the word of mouth of friends that are already out telling them how bad the line looks or if there is cover or not.   

The innovation of my app started as just a free informational source and throughout the class if have thought of other ways to produce income from the app. So basically the app provides you updated info for everything you need to know about that night along with future events that might be going on the future. The app also links with facebook and shows you where your friends are out at so you can meet up with them. The app also allows anyone using the app to create pings for events and pings for where they might want to go out to which they can invite any of their friends to. There are other apps out there that provide line wait time estimates, but mine would provide live video of lines you can access from the app provided by the bars security footage. What i have found out is that to produce income for the app would be using it to promote certain events and bring people out to events that are but on from businesses and bars around gainesville. The sponsors would pay the app to promote such events to generate more costumer show out.

The venture part would come easy mainly because there is really no other apps in gainesville that have something to this extent. With the right marketing and promotion of the actual use of the app i think everyone in gainesville will eventually have the app downloaded on their phone.. there is two other apps in gainesville that have similar objectives, but this app would combine everything together so you would only need one app to do everything along with adding video footage. Since there isnt a product really just a service cost of packaging or other cost of selling a product are non existent. The only thing the app would need to run after being programmed and created would be the steady sponsorship from said bars as well as a team of promoters and app designers that would increase the production of the app and increase the downloads and events pinged on the app to keep it relative to UF students.

My most important resource would definitely be my ties with midtown ownership and management from being a employee of said bars. This will aid in producing the app to full efficiency and success and could spark new ideas from working close net with the bars to aid off each other and expand. The next step would be using the app to promote unrelated activities to nightlife such as philanthropy events, concerts, and festivals.