12A – Figuring Out Buyer Behavior No. 1
Psychographic on lifestyles relates to my segments needs. My app is based off the users lifestyle and that lifestyle has to include going out to have a need for my app. When interviewing my 3 drinking buddies that like to go out as much as i do they all have the same unmet need of not wanting to wait in lines at mid and never knowing when there is cover and when there isn't. While interviewing them i found out that their needs existed everytime they went out due to going out on popular days. To combat this need and gain information on what time to go out and how long the wait would be they solely relied on word of mouth and hitting up friends that were already out. From this information i found that there is such a high need in my segment for an app like mine because simply relying on word of mouth like my interviewees do does not work well and causes them to still wait in lines from the word of mouth not being updated quickly enough.
Hey Jacob, i think your thought process really makes sense and sounds like you were able to gain a lot of valuable information from the people you chose to interview. I am sure it is good to know that your product opportunity would be useful to many as well.
ReplyDeleteI think your idea for an app is genius! Going out is such a popular activity in college so having that kind of information available in one place would be beneficial to many people. I think you did a great job at applying the information you obtained from your interviews to something very useful. I would definitely use the app!
ReplyDeleteIn think this post is spot on because I see the need for an app like this as well. You've definitely thought on this a lot and have a good setup and gained some good ideas from your interviews as well.
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